A credibility-first site for a UESCA ultra running coach
Michelle is a UESCA-qualified ultra and endurance coach with genuine racing results behind her. She needed a site that leads with that credibility and turns interest into coaching enquiries.
The challenge
Michelle coaches ultra and endurance runners online. She holds a UESCA qualification, and she has the results to back it: a course record, and 100 miles run in 16 hours 18 minutes. The hard part was already hers.
What she needed was an online home that showed all of it clearly. Coaching is enquiry-led, not an off-the-shelf checkout, so the site's job is to earn a runner's trust and open a conversation, not to sell a package with a price tag.
What we built
A calm, confident site built around proof, using Michelle's own race photography rather than a template.
Bespoke design
Her real photography, big confident typography and a warm, considered layout. Personal, not corporate.
A record board
Her genuine results, including 100 miles in 16:18, given their own bold section as the site's credibility spine.
Coaching, made clear
Her coaching levels laid out by check-in cadence, no prices shown, so every route leads to a direct enquiry.
Buddy running & blog
Her buddy running gets its own section, and the site ships blog-ready for her to post when she wants to.
Plus her own domain, HTTPS and a fast, mobile-first build, since most runners will land on the site from a phone.
The result
Michelle has a professional online home that leads with proof, not marketing. Her real results carry the credibility, her coaching is easy to understand, and every path ends at an enquiry.
First class service, highly recommend
From first contact to getting my website up and running with amazing results, my website looks so professional and does what I need it to. Meanwhile Joe and the team are always in the background if I need their help. I can honestly say it is the best service with the best results. Highly recommend Joe and his team.
Michelle White · Chelle White
